TorqueLeads Fill Your Diesel Shop With Customers & Techs
Tech Recruiting About Us What We Do How It Works Pricing FAQ Platform Client Portal Get My Free Estimate
Built for the diesel industry

THE OPERATING SYSTEM
FOR BLUE COLLAR
BUSINESS OWNERS.

TorqueLeads is not an agency. We are a platform built specifically for heavy diesel shops. More fleet customers, a live operations dashboard, and the intelligence to run every part of your business.

No contracts  ·  14 day lead delivery  ·  Fullbay connected
TorqueLeads OS

YOUR SHOP HAS A
COMMAND CENTER.

Every client gets a private operations dashboard powered by AI. AR aging. Open repair orders. Tech performance. Customer tiers. All connected to Fullbay and updated in real time.

TorqueLeads OS daily briefing
TorqueLeads OS tier scoring
📊
AR AGING

Current, 30, 60, 90 plus day buckets. Every account tiered. Auto generated call sheet sorted by risk.

🔧
LIVE SHOP FLOOR

Every open RO on a live board. Tech load heatmap. Flag late jobs before customers call.

🧠
AI INSIGHTS

TL Intel reads your data every morning and tells you the one thing you would have missed.

Book My Free Call Client Login
What You Get
THREE THINGS NO OTHER
PLATFORM GIVES YOU.

Most companies give you leads and walk away. TorqueLeads gives you leads, a live platform to manage your entire shop, and the tech to recruit the team to handle it all.

📡

Lead Generation

Meta ads built for fleet and commercial diesel. We run the campaigns, write the creatives, and deliver booked calls. Not form fills that go cold.

🖥️

TorqueLeads OS

Your private operations dashboard. AR aging, open ROs, tech utilization, customer tiers, and AI driven insights connected to Fullbay automatically.

👷

Tech Recruiting

Social first recruiting campaigns for diesel techs. Ads, content, and pipeline management so you are never one tech short of capacity.

Do The Math
ONE EMPTY BAY IS COSTING YOU
$50,000–$80,000 A YEAR.

Most diesel shop owners know they need more customers and more techs. What they don't always calculate is what inaction actually costs.

A single unfilled tech position doesn't just mean one less wrench turning it means your other techs are stretched, jobs get turned away, and your existing customers wait longer and leave. At the average diesel shop billing rate, one open lift runs $50,000–$80,000 in lost revenue capacity per year. That's not a marketing problem. That's a math problem.

On the customer side: if your shop has the capacity to handle 15 more fleet accounts but you're getting 3 referrals a month, you're leaving $30,000–$45,000 on the table every single month. The fleet managers you want are out there they just don't know your name yet. Word of mouth doesn't scale. Paid ads do.

TorqueLeads runs the ads that put your shop in front of fleet managers before they've decided they need help and in front of diesel techs before they've decided to make a move. That timing is everything.

The hard truth: Every month you're not running targeted ads, a competitor might be. Fleet relationships are sticky once a manager has a shop they trust, switching is rare. Getting in front of them first is the whole game.

The Revenue Math

Avg. Diesel Repair Ticket
$1,800–$3,200
New Fleet Accounts / Month
from a running campaign
12–30
Additional Monthly Revenue
$21K–$96K
Cost of One New Tech Hire
in added annual revenue capacity
$50K–$80K
ROI on Marketing Investment
8–15×
See My Shop's Estimate →
76%
of diesel shops report they can't find enough qualified techs
14 Days
to first qualified lead after campaign launch typical result
2-in-1
every recruiting post also markets your shop to potential customers
Can't Find Good Help?
YOUR NEXT TECH ISN'T ON INDEED.
THEY'RE ON INSTAGRAM.

The next generation of diesel techs grew up on Instagram not job boards. We put your shop in their feed, make you look like the place to work, and send applications to your phone.

📱

Social-First Recruiting

Targeted ads on IG, FB & TikTok aimed at trade school grads and young techs

🎬

Shop Culture Content

Posts showing what it's actually like to work at your shop builds, team, culture

🎯

Precision Targeting

UTI grads, Lincoln Tech alumni, diesel programs within commute distance

Double the Value

Every recruiting post also markets your shop to customers. Two birds, one wrench.

See My Estimate →
76%
of diesel shops report
tech shortages
92%
of Gen Z job seekers
use social media
$0
is what most shops spend
on recruiting ads
value recruiting posts
also attract customers
Pricing
THREE TIERS. ONE PLATFORM.

Every package runs on the same platform. Pick the level that matches where your shop is right now.

Starter
$900/mo

+ ad spend paid directly to Meta

  • Complete Meta ad management
  • 4 custom ad creatives per month
  • Fleet lead targeting for your market
  • Google Business optimization
  • Monthly performance report
  • 72-hour setup. Cancel anytime.
Get Started
Most Popular
Pro
$1,600/mo

Everything in Starter, plus:

  • TorqueLeads OS dashboard access
  • Live AR aging and revenue tracking
  • Tech scoreboard and utilization data
  • Fullbay integration for live shop data
  • Shop health score and alerts
  • 30 social posts per month (FB + IG)
Get Started
Elite
$2,500/mo

Everything in Pro, plus:

  • Tech recruiting ads on IG, FB and TikTok
  • Shop culture content and Gen Z creative
  • Trade school and tech program targeting
  • Direct application funnel for techs
  • 10 recruiting posts per month
  • Every post also markets your shop
Get Started

The math: One repair ticket covers the whole month. One good tech hire adds $50K to $80K per year in revenue capacity. This pays for itself before month one is over.

What To Expect
REAL NUMBERS.
REAL TIMELINE.

We don't promise vanity metrics or "brand awareness." We run campaigns built to produce calls, booked jobs, and submitted applications and we hold ourselves accountable to that.

72 hrs
Setup to Live
From your 15-min strategy call to running ads in your market. We build the campaigns, creatives, copy, and targeting. You approve, we launch. Most agencies take 2–4 weeks. We take 3 days.
📞
14 Days
To First Lead
The first 14 days we're testing creative, audience, and placement. By day 14, you should have inbound calls, form fills, DMs from fleet managers in your area who saw your ad and want to know more.
📈
Month 2
Optimization Kicks In
We review what's converting, kill what isn't, and double down on what works. Most clients see lead volume increase 30–60% from month 1 to month 2 as the algorithm learns your best customers.
🔧
12–30
New Customers / Month
Average fleet account books 4–8 visits per year. Landing 2–3 solid fleet customers isn't just good for this month it's recurring revenue that compounds. One fleet account can be worth $20K–$50K over its lifetime.
👨‍🔧
30 Days
To First Tech Application
Recruiting campaigns typically produce qualified applicants within the first month. We target UTI grads, Lincoln Tech alumni, and working techs within commute distance of your shop people who already know how to wrench.
🔄
$0
Long-Term Contract Cost
No annual commitment. No cancellation fees. We work month to month because we're confident in the results. If we're not producing, you shouldn't be paying. That's how we'd want to be treated, so that's how we operate.
Verified Client Result
MONTH 1 RESULTS HEAVY-DUTY DIESEL SHOP
Class 6–8 repair shop. $2,000 total ad spend. No prior paid advertising.
$20K+
Revenue Generated
3
New Fleet Customers
50+
Inbound Calls
1
New Tech Hired
10×
Return on Ad Spend
"We chased fleet accounts for years through referrals and cold calls. We'd never tried paid ads because we assumed it was for consumer shops. The first month showed us we were wrong and that we'd left a lot of money on the table."
Shop Owner, Class 6–8 Heavy-Duty Diesel Repair
Got Questions

COMMON QUESTIONS.

Do you work with any type of auto shop?
Our system is built specifically around heavy-duty diesel Class 6–8 trucks, fleet maintenance, commercial diesel. That's where we get results. If you're outside that niche, we could discuss whether our approach makes sense for your situation. Reach out and let's talk.
How fast do we see results?
Most shops start seeing qualified lead flow within 2–4 weeks of launch. Social media content builds authority immediately. Tech recruiting campaigns typically produce applications within the first month.
Are the leads exclusive to my shop?
Yes 100% exclusive. We only take one client per MSA (Metropolitan Statistical Area). If your market is open, you lock it out for every competitor in your metro. We don't resell leads, share data, or work with more than one shop in your area. Ever.
What's an MSA and do you serve my area?
An MSA (Metropolitan Statistical Area) is the metro region around your city defined by the U.S. Census Bureau. We work with diesel shops in any MSA across the country. Big metros, mid-size markets, rural corridors if there are fleets in your area, we can run campaigns there. Book a free 15-minute call and we'll tell you whether your market is currently open.
What does it cost?
Pricing is custom based on your market size, competition, and goals. We don't post rates publicly book a 15-minute call and we'll give you a straight answer based on what we'd actually do for your specific shop.
Do I have to sign a long-term contract?
No long-term contracts. We earn your business month over month. If you're not seeing results, you're not locked in.
Let's Go
STOP LOSING JOBS AND TECHS TO THE SHOP DOWN THE ROAD.

15-minute call. We'll show you how many fleet customers are in your area and how to start attracting the next generation of techs.

WHAT BEST DESCRIBES YOUR OPERATION?
This helps us estimate your capacity and lead volume.
🚛 Mobile shop (I go to the customer)
🔧 Fixed shop, 1 to 3 bays
🏭 Fixed shop, 4 to 8 bays
⚙️ Fixed shop, 9 or more bays
Skip just book the call →
WHAT'S YOUR AVERAGE REPAIR TICKET?
Diesel shops typically range from $800 to $3,000+.
$800 $1,500
$1,500 $2,500
$2,500+
Skip just book the call →
ARE YOU CURRENTLY RUNNING PAID ADS?
Be honest it helps us tailor your strategy.
No, not yet
Yes, but it's not working
Yes, and it's working
Skip just book the call →
Based on your answers...
18–24
new customers per month

Shops like yours typically see $32,000–$43,000 in additional monthly revenue with our system. One repair covers the entire cost.

Book My Free Strategy Call →
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