Built by a shop owner who got tired of empty bays and bad marketing agencies. We run your ads, deliver fleet customers, and recruit your next tech — so you can stay in the bay.
One new customer covers the entire monthly cost.
The next generation of diesel techs grew up on Instagram — not job boards. We put your shop in their feed, make you look like the place to work, and send applications to your phone.
Targeted ads on IG, FB & TikTok aimed at trade school grads and young techs
Posts showing what it's actually like to work at your shop — builds, team, culture
UTI grads, Lincoln Tech alumni, diesel programs within commute distance
Every recruiting post also markets your shop to customers. Two birds, one wrench.
Most diesel shop owners know they need more customers and more techs. What they don't always calculate is what inaction actually costs.
A single unfilled tech position doesn't just mean one less wrench turning — it means your other techs are stretched, jobs get turned away, and your existing customers wait longer and leave. At the average diesel shop billing rate, one open lift runs $50,000–$80,000 in lost revenue capacity per year. That's not a marketing problem. That's a math problem.
On the customer side: if your shop has the capacity to handle 15 more fleet accounts but you're getting 3 referrals a month, you're leaving $30,000–$45,000 on the table every single month. The fleet managers you want are out there — they just don't know your name yet. Word of mouth doesn't scale. Paid ads do.
TorqueLeads runs the ads that put your shop in front of fleet managers before they've decided they need help — and in front of diesel techs before they've decided to make a move. That timing is everything.
When someone Googles "diesel repair near me," they're already in a decision. You're fighting over one person — usually already a customer, a competitor, or someone doing quick research. And thanks to AI search, Google organic results are disappearing fast. The agencies still pitching SEO are selling you a dying strategy.
Meta is different. When your ad runs in the Facebook or Instagram feed, it reaches the fleet manager — and their spouse. Their kids. Their parents. The whole household sees it before anyone's even decided they need a shop. That's not a click. That's a conversation at dinner. It's influence at the decision-making level, not the search level.
Think about it: a fleet manager's wife sees your ad while scrolling at night. She mentions it. He looks you up the next morning. You're already trusted before he calls. No competitor bidding on Google can touch that.
The same principle powers our tech recruiting. We're not just putting a job post in front of one UTI grad — we're running ads across their entire social network. Their classmates, their friends, the guy who's been wrenching at an independent shop for three years and didn't know there was a better option. That's how you build a pipeline of qualified diesel techs, not a stack of resumes from people who clicked a job board.
Your competitors are still playing the Google game. We're playing a different one — and we're winning it.
Our founder ran a $16M heavy-duty diesel shop. He chased fleet accounts. He sat through slow Januaries. He got burned by agencies who'd never seen the inside of a bay.
TorqueLeads is what he built when he got tired of explaining what a fleet manager was to someone who'd never turned a wrench.
Most marketing agencies don't understand your business. They've never turned a wrench, never chased a fleet account, never had to explain to a customer why a Class 8 injector job costs what it does. We built this differently — and it shows in the results.
SEO puts you in front of someone who's already decided they need a shop and is comparing three options. Meta ads put you in front of the fleet manager on a Tuesday night while he's scrolling — before he's even had the breakdown. By the time he needs you, he already knows your name. That's not a click, that's a relationship.
The best diesel techs aren't refreshing Indeed. They're working somewhere that's treating them okay — but not great. Our recruiting ads show up in their feed, make your shop look like the best place to wrench in town, and plant the seed. Then when something goes sideways at their current job, they remember you. That's passive recruiting done right.
Fleet managers talk to each other. When your content shows up consistently — work photos, before-and-afters, shop culture, job openings — it builds the kind of authority that a single Google ad never can. We write it, design it, and post it. You just run your shop.
Generic marketing agencies guess at the right audience. We know exactly which job titles manage fleets, which counties have the most commercial trucks, which zip codes have logging operations or construction firms, and how to write an ad that makes a dispatcher pick up the phone. That knowledge comes from running a $16M diesel shop — not from reading about one.
We don't teach you marketing. We do it for you. Completely.
Every fleet company, trucking outfit, and commercial vehicle owner in your area. Names, numbers, emails — ready to close.
Custom Facebook & Instagram ads for diesel repair. We create, run, and optimize. Your phone rings.
30 posts/month on FB & IG. Shop content, tips, before-and-afters. Active, professional pages.
Show up for "diesel repair near me." Posts, photos, review management — all covered.
4–6 fresh designs monthly. Real, gritty creative diesel customers respond to.
Targeted campaigns on IG & TikTok to attract the next generation of diesel techs.
We learn your market, your shop, what's working and what isn't. No pitch — just a real conversation.
Meta ad campaigns, social content, fleet lead lists, tech recruiting setup, Google Business profile — live in 72 hours.
Ads run across Facebook and Instagram reaching fleet managers, commercial vehicle owners — and their families. Not just people searching Google.
Qualified leads call. Trade school grads apply. You stay in the bay doing what you're good at — we handle the rest.
Pricing is custom to your shop — book a call and we'll build the right package around your market and goals.
+ ad spend paid directly to Meta
+ recruiting ad spend paid to Meta
Bundle Both & Save
Customers + Techs in one package. Most shops choose this.
Get Bundle Pricing →The math: One repair ticket covers the whole month. One good tech hire adds $50K–$80K/year in revenue capacity. This pays for itself before month one is over.
We don't promise vanity metrics or "brand awareness." We run campaigns built to produce calls, booked jobs, and submitted applications — and we hold ourselves accountable to that.
"We chased fleet accounts for years through referrals and cold calls. We'd never tried paid ads because we assumed it was for consumer shops. The first month showed us we were wrong — and that we'd left a lot of money on the table."— Shop Owner, Class 6–8 Heavy-Duty Diesel Repair, California
15-minute call. We'll show you how many fleet customers are in your area and how to start attracting the next generation of techs.